Digital Business MasterClass

The Digital Business MasterClass is a workshop that seeks to equip entrepreneurs, CEOs/MDs, business managers, community, political, and civil society leaders with the needed skill to help them understand the role of Information & Communication Technology (ICT) in their businesses/organizations and how to factor IT into their everyday business decision making process to help them become more effective, efficient and productive at a relatively cheaper cost. The training will focus on the use of digital technologies as tools for building businesses.

Course Areas: 

By the end of the intensive workshop, participants should:

• Understand the role of ICT in their respective businesses and organizations
• Know how to factor ICT into your everyday decision-making process in their businesses/organization
• Use free ICT tools to enhance their businesses/organizational management
• The use of social media, website and corporate emails in boost business
• How to increase sales from social media, website, google tec
• Know how to do online branding and online reputation building
• How to conduct online due diligence and detect an online scam
• Introduction to online fundraising